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- Sales Rank: #2681446 in Books
- Published on: 2014-01-07
- Original language: English
- Number of items: 1
- Dimensions: 5.79" h x .91" w x 8.70" l, .84 pounds
- Binding: Hardcover
- 272 pages
Review
A fascinating book on the business of Indian religion. --Free Press Journal
A brilliant 4D documentary --Financial Express
A must in every B-school library --Business India
About the Author
Ambi Parameswaran has spent a large part of his 35-year working career in advertising at DraftFCB Ulka where he is currently Executive Director and CEO. He has authored/co-authored six books on topics ranging from brand building and advertising to consumer behaviour; he also has been a columnist for some leading business newspapers.
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